Q1 OBJECTIVES
DRIVE
REVENUE
1.
BRAND
DEFENSE
2.
3.
ESTABLISH
CHANNELS
BRAND DEFENSE
3 FORMS OF PROOF. Goal: plausibility leading to try it.
SOCIAL
PROOF
OBJECTIVE:
10 more 10 days
Steph/Joe recruit, Joel target
OBJECTIVE:
Influencer Reviews
Fitness/BB, Foodies/Mommy bloggers - Steph recruit
OBJECTIVE:
Customer Reviews
Technology - Andy, Incentives - team.
PRESS
PROOF
CREATE PRESS KIT
Joel
GET ON 10 BEST LISTS
a Recruit list reviewers. Team
B. Targets :
Influencers/Bloggers
Buzzfeed type pubs.
AUTHORITY
PROOF
CREATE VIDEOS
1. Science video
2. Digestibility video -Joel
PROJECT:
Recruit Science advisorsy Board - Joe
SEO AND CONTENT FOR CONSUMERS
DOES PROFESSOR
NUTZ WORK? Joel
IS PROFESSOR
NUTZ A SCAM? Joel
Tie influencer video
here.
PROFESSOR
NUTZ REVIEWS
Tie customer product review here. Joel/Andy
SEO 10 day challenge reviewers - Joel
Search Content Pieces.
DRIVE REVENUE
TOP 3 OBJECTIVES:
Establish Amazon foothold.
Establish scalable, profitable sampling formula
Establish scalable, profitable direct ecommerce channels
Q1 STRATEGY:
1, Drive word of mouth and buzz.
2. Find existing Amazon Store
3. Launch Sampling
4.Launch direct sales to targeted groups
5. Recruit key influencers
6. Create targeted videos
7. Create Content pages
8. Optimize Paid ecom ROI
KEY MESSAGE ACROSS
ALL PLATFORMS:
"IT JUST WORKS."
"Tastes great and you don't
gain weight"
WORD OF MOUTH
Create shipping insert: Andy/Joel
a. Product Knowledge
b. Recipes/ Recipe challenge
c. Incentives - Joe
INFLUENCER SELLING
TOP 5 INFLUENCERS: Content piece and repurpose target across multiple platforms to their audiences - Platform targeting Joel/AndyInfluencer recruiting; team
a. Recipe, 10 day fat loss jump start, direct plug, 10 day challenge. Joel/ANdy
10 DAY CHALLENGE REPURPOSED TO MULTIPLE PLATFORMS:
Repurpose 10 day challenge videos to audiences multiple platforms. Joel /andy
SAMPLING
-
Create quick sample packs. Joe
-
Set up FB, insta, Outbrain campaigns Joel
-
Set up funnel pages Andy
-
Begin target testing Joel
AMAZON
1. Find high volume store to get underway.
2. Begin inventory amazon agency Paid ad experts
DIRECT ECOMMERCE
Test Content Based
Direct ecom
BB/Fitness Sell page
Dieters sell page
Mom's sell page
CHANNELS TO TEST AND OPTIMIZE
-
Test Content based selling - outbrain/taboola etc.
-
Test keyword direct selling.
-
Test video based direct selling youtube/fb.
-
SEO key terms.
Bodybuilder Campaign:
Tagline It just works
1. Videos with each influencer
2 Target to their audience in social media with fb/insta ads
3. Repurpose for youtube Trueview ads
NEW YEARS DIETERS:
MOMS W OVERWEIGHT KIDS
Content pieces:
Protein peanut butter
Healthy peanut butter
Target recipe seekers - Display ads
MONTH 1: TASKS
INFLUENCERS:
1. Recruit 5 key influencers- Joe/Steph
2. Recruit 10 more 10 day videos. Joe
3. Top 5 Influencer videos for content repurpose. Steph
( Example, Eric: peanut butter cookies, Brad: Right way to make a protein shake, etc)
4. Inluencer reviews. Steph
ASSET CREATION:
1. Science video Joel
2. Digestibiity video Joel
3. Press kit. Joel
4. Content page: does professor nutz work? Joel
5. Content page: Outbrain, Taboola Joel
6. Content page: Is Professor Nutz a Scam Joel
7. BB Landing Page Joel/Andy
8. Dieters landing page Joel/Andy
9. Mom Landing Page Joel/Andy
10. Sampling Landing Page Joel/Andy
TECHNOLOGY:
1. Customer review technology - Andy
2. Customer referral technology - Andy
3. Amazon cart integration - Andy
CAMPAIGNS
1. Test Sampling campaigns Joel
2. Test ecom campaigns - Joel
AMAZON:
1. Place product in store - Joel/Joe
2. Interview amazon agent. Team