3 FORMS OF PROOF. Goal: plausibility leading to try it.
10 more 10 days
Steph/Joe recruit, Joel target
Fitness/BB, Foodies/Mommy bloggers - Steph recruit
Technology - Andy, Incentives - team.
CREATE PRESS KIT
GET ON 10 BEST LISTS
a Recruit list reviewers. Team
B. Targets :
Buzzfeed type pubs.
1. Science video
2. Digestibility video -Joel
Recruit Science advisorsy Board - Joe
SEO AND CONTENT FOR CONSUMERS
NUTZ WORK? Joel
NUTZ A SCAM? Joel
Tie influencer video
Tie customer product review here. Joel/Andy
SEO 10 day challenge reviewers - Joel
Search Content Pieces.
TOP 3 OBJECTIVES:
Establish Amazon foothold.
Establish scalable, profitable sampling formula
Establish scalable, profitable direct ecommerce channels
1, Drive word of mouth and buzz.
2. Find existing Amazon Store
3. Launch Sampling
4.Launch direct sales to targeted groups
5. Recruit key influencers
6. Create targeted videos
7. Create Content pages
8. Optimize Paid ecom ROI
KEY MESSAGE ACROSS
"IT JUST WORKS."
"Tastes great and you don't
WORD OF MOUTH
Create shipping insert: Andy/Joel
a. Product Knowledge
b. Recipes/ Recipe challenge
c. Incentives - Joe
TOP 5 INFLUENCERS: Content piece and repurpose target across multiple platforms to their audiences - Platform targeting Joel/AndyInfluencer recruiting; team
a. Recipe, 10 day fat loss jump start, direct plug, 10 day challenge. Joel/ANdy
10 DAY CHALLENGE REPURPOSED TO MULTIPLE PLATFORMS:
Repurpose 10 day challenge videos to audiences multiple platforms. Joel /andy
Create quick sample packs. Joe
Set up FB, insta, Outbrain campaigns Joel
Set up funnel pages Andy
Begin target testing Joel
1. Find high volume store to get underway.
2. Begin inventory amazon agency Paid ad experts
Test Content Based
BB/Fitness Sell page
Dieters sell page
Mom's sell page
CHANNELS TO TEST AND OPTIMIZE
Test Content based selling - outbrain/taboola etc.
Test keyword direct selling.
Test video based direct selling youtube/fb.
SEO key terms.
Tagline It just works
1. Videos with each influencer
2 Target to their audience in social media with fb/insta ads
3. Repurpose for youtube Trueview ads
NEW YEARS DIETERS:
MOMS W OVERWEIGHT KIDS
Protein peanut butter
Healthy peanut butter
Target recipe seekers - Display ads
MONTH 1: TASKS
1. Recruit 5 key influencers- Joe/Steph
2. Recruit 10 more 10 day videos. Joe
3. Top 5 Influencer videos for content repurpose. Steph
( Example, Eric: peanut butter cookies, Brad: Right way to make a protein shake, etc)
4. Inluencer reviews. Steph
1. Science video Joel
2. Digestibiity video Joel
3. Press kit. Joel
4. Content page: does professor nutz work? Joel
5. Content page: Outbrain, Taboola Joel
6. Content page: Is Professor Nutz a Scam Joel
7. BB Landing Page Joel/Andy
8. Dieters landing page Joel/Andy
9. Mom Landing Page Joel/Andy
10. Sampling Landing Page Joel/Andy
1. Customer review technology - Andy
2. Customer referral technology - Andy
3. Amazon cart integration - Andy
1. Test Sampling campaigns Joel
2. Test ecom campaigns - Joel
1. Place product in store - Joel/Joe
2. Interview amazon agent. Team