BETTER

SALT

BETTER PEANUTS

BETTER 

HEALTH

BETTER

FUNCTION

PROFESSOR NUTZ

ADVantages

 

Q1 OBJECTIVES

DRIVE 

REVENUE

1. 

BRAND 
DEFENSE

2. 

3. 

ESTABLISH

CHANNELS

BRAND DEFENSE

3 FORMS OF PROOF. Goal: plausibility leading to try it.

SOCIAL

PROOF

OBJECTIVE: 

10 more 10 days

Steph/Joe recruit, Joel target  

OBJECTIVE: 

Influencer Reviews

Fitness/BB, Foodies/Mommy bloggers - Steph recruit

OBJECTIVE: 

Customer Reviews

Technology - Andy, Incentives - team. 

PRESS

PROOF

CREATE PRESS KIT

Joel

GET ON 10 BEST LISTS

a Recruit list reviewers. Team

B. Targets :

Influencers/Bloggers

Buzzfeed type pubs.

AUTHORITY

PROOF

CREATE VIDEOS

1. Science video

2. Digestibility video -Joel

PROJECT:

Recruit Science advisorsy Board - Joe

SEO AND CONTENT FOR CONSUMERS

DOES PROFESSOR

NUTZ WORK? Joel

IS PROFESSOR

NUTZ A SCAM? Joel

Tie influencer video

here.

PROFESSOR

NUTZ REVIEWS

Tie customer product review here. Joel/Andy

SEO 10 day challenge reviewers - Joel

Search Content Pieces.

DRIVE REVENUE

TOP 3 OBJECTIVES: 

Establish Amazon foothold.

Establish scalable, profitable sampling formula

Establish scalable, profitable direct ecommerce channels 

Q1 STRATEGY:

1, Drive word of mouth and buzz. 

2. Find existing Amazon Store

3. Launch Sampling

4.Launch direct sales to targeted groups

5. Recruit key influencers

6. Create targeted videos

7. Create Content pages

8. Optimize Paid ecom ROI

KEY MESSAGE ACROSS

ALL PLATFORMS:

"IT JUST WORKS."

 

"Tastes great and you don't

gain weight" 

WORD OF MOUTH

 

Create shipping insert: Andy/Joel

a. Product Knowledge

b. Recipes/ Recipe challenge

c. Incentives - Joe

INFLUENCER SELLING

TOP 5 INFLUENCERS: Content piece and repurpose target across multiple platforms to their audiences - Platform targeting Joel/AndyInfluencer recruiting; team

a. Recipe, 10 day fat loss jump start, direct plug, 10 day challenge. Joel/ANdy

10 DAY CHALLENGE REPURPOSED TO MULTIPLE PLATFORMS:

Repurpose 10 day challenge videos to audiences multiple platforms. Joel /andy

SAMPLING

  1. Create quick sample packs. Joe

  2. Set up FB, insta, Outbrain  campaigns Joel

  3. Set up funnel pages Andy

  4. Begin target testing Joel 

AMAZON

1. Find high volume store to get underway.

2. Begin inventory amazon agency Paid ad experts

DIRECT ECOMMERCE

Test Content Based 

Direct ecom

BB/Fitness Sell page

Dieters sell page

Mom's sell page

CHANNELS TO TEST AND OPTIMIZE

  1. Test Content based selling - outbrain/taboola etc. 

  2. Test keyword direct selling.

  3. Test video based direct selling youtube/fb. 

  4. SEO key terms. 

Bodybuilder Campaign: 

Tagline It just works

1. Videos with each  influencer

2 Target to their audience in social media with fb/insta ads

3. Repurpose for youtube Trueview ads

NEW YEARS DIETERS: 
 MOMS W OVERWEIGHT KIDS
Content pieces:
 Protein peanut butter
 Healthy peanut butter
Target recipe seekers - Display ads

MONTH 1: TASKS

INFLUENCERS:

1. Recruit 5 key influencers- Joe/Steph

2. Recruit 10 more 10 day videos. Joe

3. Top 5 Influencer videos for content repurpose. Steph

( Example, Eric: peanut butter cookies, Brad: Right way to make a protein shake, etc)

4. Inluencer reviews. Steph

ASSET CREATION:

1. Science video Joel

2. Digestibiity video Joel

3. Press kit. Joel

4. Content page: does professor nutz work? Joel

5. Content page: Outbrain, Taboola Joel

6. Content page: Is Professor Nutz a Scam Joel

7. BB Landing Page Joel/Andy

8. Dieters landing page Joel/Andy

9. Mom Landing Page Joel/Andy

10. Sampling Landing Page Joel/Andy

TECHNOLOGY:

1. Customer review technology - Andy

2. Customer referral technology - Andy

3. Amazon cart integration - Andy

CAMPAIGNS

1. Test Sampling campaigns Joel

2. Test ecom campaigns - Joel

AMAZON:

1. Place product in store - Joel/Joe

2. Interview amazon agent. Team 

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