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BASIC PRINCIPLE
THE
BEHIND PROFESSOR NUTZ
LOWERING
DIGESTIBILITY
TO
Reduce
Caloric Yield
The defining trend of the healthy food industry now perfected with Professor Nutz.
THE PLAN:
OVERVIEW
BIG PICTURE:
ECOMMERCE + AMAZON
to 20 mil per month.
Feather in Specialty Stores
Once past 20m a month
online add in Trader Joes
and health food retail
Past 200 mil begin
adding in mass retailers
at higher margins
WEEK 1


MAJOR INITIATIVES
INFRASTRUCTURE NEEDED TO GET TO FIRST 20m MILESTONE
BUILD
DIGITAL
MARKETING
TEAM
GROW
INFLUENCER
NETWORK
VIDEO
PRODUCTION
CAPABILITIES
EVENT
TEAM
THE CONTENT SAMPLING INFLUENCER PAID ADS WHEEL
PRE RELEASE BEGINS

"Corn fiber". Hmmm
SAMPLING
INFLUENCERS
CONTENT
2 FREE
SAMPLES
$5 cost/$2return
per sample.
22% conversion
rate.
2 FREE
SAMPLES




AMAZON

2018
SAMPLING
TARGET
RETAIL
BUYERS
FB/INSTA
TARGET
SAMPLING
COMPETITORS
G! and
AD
NETWORKS
DIRECT SALES
AMAZON
Target
Buyers
CHANNEL: YOUTUBE
TRUEVIEW
PAID ADS

UNBOXING
VIDEOS

DRIVE TO SAMPLING
USER
REVIEWS

COMPANY
CONTENT

-
NARRATIVES
-
ARTICLE CONTENT PUT TO IMAGES
-
LONG FORM VIDEOS
-
SCIENCE VIDEOS
-
EVENT VIDEOS
CHANNEL: SEO
DRIVE TO 300k A MONTH WITH AMAZON PAID ADS IN 12 MONTHS
PRESS RELEASES

DRIVE TRAFFIC, AWARENESS
AND MEDIA COVERAGE
CONTENT PIECES
REPURPOSED CONTENT TO VIDEO

DISTRIBUTE
TO
INFLUENCERS
SCIENCE
TOPICAL - example PROTEIN PEANUT BUTTER
AUTHORITY PIECES: DIGESTIBILITY CORRECTED
CHANNEL: AMAZON
DRIVE TO 300k A MONTH WITH AMAZON PAID ADS IN 12 MONTHS
REPURPOSE
YOUTUBE
AND SITE
CONTENT ON
AMAZON

THE PLAN:
OVERVIEW
BIG PICTURE:
ECOMMERCE + AMAZON
to 20 mil per month.
Feather in Specialty Stores
Once past 20m a month
online add in Trader Joes
and health food retail
Past 200 mil begin
adding in mass retailers
at higher margins
WEEK 1


MAJOR INITIATIVES
INFRASTRUCTURE NEEDED TO GET TO FIRST 20m MILESTONE
BUILD
DIGITAL
MARKETING
TEAM
GROW
INFLUENCER
NETWORK
VIDEO
PRODUCTION
CAPABILITIES
EVENT
TEAM
THE CONTENT SAMPLING INFLUENCER PAID ADS WHEEL
PRE RELEASE BEGINS

"Corn fiber". Hmmm
SAMPLING
INFLUENCERS
CONTENT
2 FREE
SAMPLES
$5 cost/$2return
per sample.
22% conversion
rate.
2 FREE
SAMPLES




AMAZON

2018
JAN - FEB Actions/Objectivdes
SAMPLING
TARGET
RETAIL
BUYERS
FB/INSTA
TARGET
SAMPLING
COMPETITORS
G! and
AD
NETWORKS
ACTIONS:
Create Linkedin
Joe page
Target 200 connections
a day
Create content
ACTIONS:
Harvest targeted list from competitors
Set up funnel
Set up FB, Outbrain, Adwords display campaigns
Test and Optimize
DIRECT SALES
AMAZON
Target
Buyers
MONTHLY:
7,300: Joel
For the first 2 months I will do the actual work for 4 different positions until we get profitable. Once profitable we can look for people for Video production, SEO and Content production, Ad management, Funnel Optimization: The time required I will do for an extra 4k on top of $3,300. Once we scale to a team I can oversee.
Ad Spend: $2,500
This represents cost for Ad Targeting all platforms. The first 2 months are a lot of trial and error. Once we identify converting ROI costs, we can have convo about ramping ad spend.
$500 Software
AMAZON ONLY:
Amazon Agency:
8k + Ad spend
We don't have to do this part up front but it will pay off very well long term. This channel alone should be 300k a month at month 12. For the first month or two I can do the amazon myself and save the 8k until we see some traction. I may be able to get the quest guy to give me his hacks if we commit to hiring him later.
WEBSITE
DIRECT
ACTIONS:
1.Influencer videos
2. Tru view video and campgain
3. Youtube video
4. SEO pages
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