BASIC PRINCIPLE 

THE

BEHIND PROFESSOR NUTZ 

LOWERING

DIGESTIBILITY

TO

Reduce

Caloric Yield

The defining trend of the healthy food industry now perfected with Professor Nutz. 

THE PLAN:
OVERVIEW

BIG PICTURE: 

ECOMMERCE + AMAZON

to 20 mil per month.

Feather in Specialty Stores

Once past 20m a month

online add in Trader Joes

and health food retail

Past 200 mil begin

adding in mass retailers

at higher margins

WEEK 1

MAJOR INITIATIVES 

INFRASTRUCTURE NEEDED TO GET TO FIRST 20m MILESTONE

BUILD 

DIGITAL
MARKETING
TEAM

GROW 

INFLUENCER
NETWORK

VIDEO

PRODUCTION

CAPABILITIES

EVENT

TEAM

THE CONTENT SAMPLING INFLUENCER PAID ADS WHEEL

PRE RELEASE BEGINS

"Corn fiber". Hmmm

SAMPLING

INFLUENCERS

CONTENT

2 FREE
SAMPLES

$5 cost/$2return

per sample.

22% conversion

rate.

2 FREE
SAMPLES

AMAZON

2018

SAMPLING

LINKEDIN

TARGET 

RETAIL

BUYERS

FB/INSTA

TARGET

SAMPLING

COMPETITORS

G! and

AD

NETWORKS

DIRECT SALES

AMAZON

Target

Buyers

CHANNEL: YOUTUBE

TRUEVIEW 

PAID ADS 

UNBOXING 

VIDEOS

DRIVE TO SAMPLING

USER 

REVIEWS

COMPANY
CONTENT

  • NARRATIVES

  • ARTICLE CONTENT PUT TO IMAGES

  • LONG FORM VIDEOS

  • SCIENCE VIDEOS

  • EVENT VIDEOS

CHANNEL: SEO

DRIVE TO 300k A MONTH WITH AMAZON PAID ADS IN 12 MONTHS

PRESS RELEASES

DRIVE TRAFFIC, AWARENESS

AND MEDIA COVERAGE

CONTENT PIECES

REPURPOSED CONTENT TO VIDEO

DISTRIBUTE
TO 
INFLUENCERS

SCIENCE

TOPICAL - example PROTEIN PEANUT BUTTER

AUTHORITY PIECES: DIGESTIBILITY CORRECTED

CHANNEL: AMAZON

DRIVE TO 300k A MONTH WITH AMAZON PAID ADS IN 12 MONTHS

REPURPOSE
YOUTUBE

AND SITE
CONTENT ON 
AMAZON

THE PLAN:
OVERVIEW

BIG PICTURE: 

ECOMMERCE + AMAZON

to 20 mil per month.

Feather in Specialty Stores

Once past 20m a month

online add in Trader Joes

and health food retail

Past 200 mil begin

adding in mass retailers

at higher margins

WEEK 1

MAJOR INITIATIVES 

INFRASTRUCTURE NEEDED TO GET TO FIRST 20m MILESTONE

BUILD 

DIGITAL
MARKETING
TEAM

GROW 

INFLUENCER
NETWORK

VIDEO

PRODUCTION

CAPABILITIES

EVENT

TEAM

THE CONTENT SAMPLING INFLUENCER PAID ADS WHEEL

PRE RELEASE BEGINS

"Corn fiber". Hmmm

SAMPLING

INFLUENCERS

CONTENT

2 FREE
SAMPLES

$5 cost/$2return

per sample.

22% conversion

rate.

2 FREE
SAMPLES

AMAZON

2018

JAN - FEB Actions/Objectivdes

SAMPLING

LINKEDIN

TARGET 

RETAIL

BUYERS

FB/INSTA

TARGET

SAMPLING

COMPETITORS

G! and

AD

NETWORKS

ACTIONS:

Create Linkedin

Joe page

Target 200 connections

a day

Create content

ACTIONS:

Harvest targeted list from competitors

Set up funnel

Set up FB, Outbrain, Adwords display campaigns

Test and Optimize

DIRECT SALES

AMAZON

Target

Buyers

MONTHLY: 

7,300: Joel

For the first 2 months I will do the actual work for 4 different positions until we get profitable. Once profitable we can look for people for Video production, SEO and Content production, Ad management, Funnel Optimization: The time required I will do for an extra 4k on top of $3,300. Once we scale to a team I can oversee. 

Ad Spend: $2,500

This represents cost for Ad Targeting all platforms. The first 2 months are a lot of trial and error.   Once we identify converting ROI costs, we can have convo about ramping ad spend.

 

$500 Software

AMAZON ONLY: 

Amazon Agency: 

8k + Ad spend

We don't have to do this part up front but it will pay off very well long term. This channel alone should be 300k a month at month 12. For the first month or two I can do the amazon myself and save the 8k until we see some traction. I may be able to get the quest guy to give me his hacks if we commit to hiring him later.  

WEBSITE 

DIRECT

ACTIONS:

1.Influencer videos

2. Tru view video and campgain

3. Youtube video

4. SEO pages

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