2006.

VEEP IS CONCIEVED

It began with a picture of a meal and some notes. 

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After 30 years of doing the fitness paradigm, VEEP founder Joel Greene found himself overweight when time 

went to zero three years while he was building a muliti million dollar tech company. 

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Everything he knew to do required time he didn't have. 

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He pondered the problem at length, and staring at a meal the solution came.  If you just knew what to do at any given meal, no matter what it consisted of, you could always control weight.

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This wasn't dieting. It was something new, a skill everyone needed - learning how to eat.