VEEP IS CONCIEVED
It began with a picture of a meal and some notes.
After 30 years of doing the fitness paradigm, VEEP founder Joel Greene found himself overweight when time
went to zero three years while he was building a muliti million dollar tech company.
Everything he knew to do required time he didn't have.
He pondered the problem at length, and staring at a meal the solution came. If you just knew what to do at any given meal, no matter what it consisted of, you could always control weight.
This wasn't dieting. It was something new, a skill everyone needed - learning how to eat.